Are You Getting the Most Value From Your HubSpot Subscription?

HubSpot is a software platform that provides a wide range of tools and features to help businesses with marketing, sales, and customer service. Some of the key capabilities of HubSpot include:

• Marketing automation: HubSpot Market Hub provides various marketing tools to help businesses attract and convert leads, including email marketing, social media marketing, SEO, and more.
• Sales enablement: HubSpot Sales Hub includes tools to help sales teams manage and prioritize leads, schedule appointments, and close deals more efficiently.
• Customer service: HubSpot Service Hub offers a range of features to help businesses provide excellent customer service, including a customer service platform, live chat, and a knowledge base.
• CRM: HubSpot's customer relationship management (CRM) system helps businesses manage and organize customer interactions and data throughout the customer journey.
• Content Management System (CMS): HubSpot Content Hub combines website creation with a CRM platform's power to customize the buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting. Marketers buy Content Hub to empower their teams to build personalized digital experiences that drive business results.
• Sales/Marketing Operations: The HubSpot Operations Hubs is a suite of tools that supercharges HubSpot's CRM platform with tools that make data management easier, more efficient, and more accessible for everyone at your company: improved integrations, robust data quality tools, flexible business process automation, and powerful data prep tools.

HubSpot integrates with a wide range of other tools and platforms, making connecting all of your systems and workflows easy. For example, you can integrate HubSpot with your website, social media accounts, email marketing platforms, and more.

Users can access HubSpot through a web-based dashboard, where they can create and manage campaigns, view analytics and reports, and collaborate with team members. HubSpot also offers mobile apps for iOS and Android, allowing users to access the platform and manage their work on the go.

HubSpot Hubs come in various subscription levels, currently: HubSpot free, Starter, Pro, and Enterprise.

Implementation services for HubSpot typically include assistance with setting up and configuring the platform, as well as training and support to help you get the most out of the tools and features. Here are some specific tasks that might be included in HubSpot implementation services:

• Setting up your HubSpot account and configuring user roles and permissions.
• Importing and organizing your contact database, including creating custom properties and tags to help segment and segment your contacts.
• Integrating HubSpot with your website, email marketing platform, and other systems to ensure a seamless flow of data.
• Setting up marketing automation workflows to nurture leads and drive conversions.
• Customizing the appearance and branding of your HubSpot account, including creating custom templates for emails and landing pages.
• Setting up and configuring sales tools, such as lead scoring, meeting scheduling, and email integration.
• Setting up customer service tools, such as a customer service platform, live chat, and a knowledge base.
• Providing training and support to help you and your team get up to speed with the platform and learn how to use all of the tools and features effectively.
• Implementation services may also include ongoing support and assistance with troubleshooting any issues that arise. We will customize the specific services included in your implementation and support package to support your business needs and growth plans.

The time it takes to implement HubSpot can vary depending on the complexity of your business and the specific tools and features you want to use. On average, it takes about four to six weeks to complete a basic implementation. Still, it could take longer if you have a large and complex business with many integrations, complex migrations from legacy systems, customizations, or custom web development.

Here are some factors that can impact the duration of a HubSpot implementation project:

• The size and complexity of your business: A larger and more complex business will typically take longer to implement, as there may be more data to import and more systems to integrate.
• The number of tools and features you want to use: The more tools and features you want to use, the longer it will take to set everything up and get it running smoothly.
• The level of customization you require: If you need to customize the platform to fit your specific business processes, it will take longer to implement.
• The availability of your team: The more time and resources your team can devote to the implementation process, the faster it will go.

It's important to remember that implementation is just the first step in getting up and running with HubSpot. Once the platform is set up, there will be ongoing work to use the system and maintain and optimize your campaigns and processes.

Yes, it is possible to implement HubSpot yourself without the help of a professional, but it can be a complex and time-consuming process. Here are some things to consider when deciding whether to handle the implementation yourself or work with a partner:

• Experience and expertise: If you have experience with CRM platforms and marketing automation, you may feel confident tackling the implementation yourself. However, if you are new to these types of tools, it may be more challenging, and you may benefit from the guidance and expertise of an implementation partner.
• Time and resources: Implementing HubSpot can be a time-consuming process, especially if you are new to the platform. If you need more time or resources to devote to the implementation, working with Aspiration Marketing may be a more efficient option.
• The complexity of your business: If you have a large and complex business with many integrations and customizations, it may be more challenging to handle the implementation yourself. In this case, it may be more efficient to work with a professional with experience implementing HubSpot for businesses like yours.

Ultimately, the decision to work with a partner or handle the implementation will depend on your specific needs and resources. Aspiration Marketing is prepared to support you either way, in fully outsourced mode, a blended team, or in consulting mode in the background.  Contact us for specifics.

The cost of HubSpot implementation services varies depending on the complexity of your business and the specific services you need. Here are a few factors that can impact the cost of HubSpot implementation:

• Size and complexity of your business: A larger and more complex business will typically require more time and resources to implement, which can increase the cost.
• Number of tools and features you want to use: The more tools and features you want to use, the more time it will take to set everything up, which can increase the cost.
• Amount of migration required: Depending on the data, processes, automation, etc. that needs to be migrated from your legacy platform, the cost will be substantially different. 
• Level of customization required: If you need to customize the platform to fit your specific business processes, it will take longer to implement, which can increase the cost.

You can generally expect to pay several thousand dollars for a basic HubSpot implementation, but the cost can be much higher for larger and more complex projects. It's a good idea to carefully consider your budget and what you are willing to pay for implementation services before you begin the process.