Search Engine Optimization (SEO)

SEO, or search engine optimization, is optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). This is important because higher rankings in search results can lead to increased website traffic, higher sales, and a stronger online presence.

Many factors can affect a website's ranking in search results, including the use of relevant keywords, the quality and structure of the content, and the number and quality of backlinks from other websites. To optimize your website for SEO, you may want to conduct keyword research, optimize your on-page elements (such as title tags and headings), build high-quality backlinks, and ensure that your website is mobile-friendly and has a fast loading speed.

Especially with young websites or sites expanding their content rapidly, you add large numbers of new keywords quickly, and because of that, your site’s URLs are showing in thousands/millions of new search results.

Initially, those new keywords rank low and "drag down" the average position and CTR.

As you continue to create exceptional content, the percentage of new keywords reduces and older keywords begin to rank and, as such, your average position and ctr will continue to improve.

Several tools can help you track the performance of your website in search results, including Google Analytics and SEMrush. These tools can provide data on metrics such as website traffic, keyword rankings, and conversion rates.

The time it takes to see results from SEO efforts can vary depending on several factors, such as the competitiveness of your industry and the strength of your website's current SEO. Generally, it can take several months to see significant results from SEO efforts.

No, SEO and paid search (also known as pay-per-click or PPC advertising) are two different strategies for increasing visibility in search results. SEO involves optimizing your website to improve its ranking in organic (non-paid) search results, while paid search involves paying to have your website appear as a sponsored result in search results. Both strategies can be effective, but they work differently and serve different purposes.

Keyword cannibalization refers to a scenario where multiple pages on a website are optimized for the same or similar keywords, causing them to compete against each other. This competition can

• hurt the organic performance of the website because search engines get confused about which page to rank for the targeted keyword.

• result in all pages ranking poorly, and the website's overall reputation can be negatively impacted if left unchecked.

Keyword cannibalization can occur due to the similarity of the topic covered by different blog posts or articles on a website or because they are optimized for the same key phrase.