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Keyword research

Identifying and analyzing the keywords and phrases people use to search for products, services, or information online.

- Identify target audience and their needs

- Generate keyword ideas

- Analyze (competitive) keyword data

- Create and implement a keyword strategy

Topical SEO / Content Optimization

Optimizing content and website structure around specific topics and themes to improve search engine visibility and relevance for target keywords.

- Creating content clusters and interlinking pages

- Establish high-quality, relevant content that is regularly updated.

- Implement a variety of content types.

- Optimize content for users and search engines.

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On-Page Optimization

Enhancing the content and structure of a website to improve its visibility and ranking on search engines.

- Title tags and meta descriptions

- Headings and content organization

- Image optimization

- Internal linking

Technical SEO

Optimizing the underlying technology of a website to improve its search engine visibility, user experience, and crawlability.

- Website speed and performance

- Redirects and broken links

- Meta tags and structured data

- HTTPS and security

- Internationalization and localization

Tracking and Reporting

Monitoring key metrics and generating reports to assess the success of optimization efforts and make data-driven decisions.

- Keyword rankings

- Organic traffic

- User Behavior

- Conversion rates

How do I optimize my website for SEO?

Many factors can affect a website's ranking in search results, including the use of relevant keywords, the quality and structure of the content, and the number and quality of backlinks from other websites. To optimize your website for SEO, you may want to conduct keyword research, optimize your on-page elements (such as title tags and headings), build high-quality backlinks, and ensure that your website is mobile-friendly and has a fast loading speed.

The total impressions of my new website increased, but my average position and CTR decreased. Why?

Especially with young websites or sites expanding their content rapidly, you add large numbers of new keywords quickly, and because of that, your site’s URLs are showing in thousands/millions of new search results.

Initially, those new keywords rank low and "drag down" the average position and CTR.

As you continue to create exceptional content, the percentage of new keywords reduces and older keywords begin to rank and, as such, your average position and ctr will continue to improve.

Is SEO the same as paid search?

No, SEO and paid search (also known as pay-per-click or PPC advertising) are two different strategies for increasing visibility in search results. SEO involves optimizing your website to improve its ranking in organic (non-paid) search results, while paid search involves paying to have your website appear as a sponsored result in search results. Both strategies can be effective, but they work differently and serve different purposes.

What is keyword cannibalization?

Keyword cannibalization refers to a scenario where multiple pages on a website are optimized for the same or similar keywords, causing them to compete against each other. This competition can

hurt the organic performance of the website because search engines get confused about which page to rank for the targeted keyword.
result in all pages ranking poorly, and the website's overall reputation can be negatively impacted if left unchecked.

Keyword cannibalization can occur due to the similarity of the topic covered by different blog posts or articles on a website or because they are optimized for the same key phrase.

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