Search Engine Optimization (SEO)
Maximize online visibility with SEO services, attract visitors, and drive more leads and revenue.
SEO, or search engine optimization, is the practice of optimizing a website or webpage to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords or phrases.
Services we provide
Keyword research
- Identify target audience and their needs
- Generate keyword ideas
- Analyze (competitive) keyword data
- Create and implement a keyword strategy
Topical SEO / Content Optimization
- Creating content clusters and interlinking pages
- Establish high-quality, relevant content that is regularly updated.
- Implement a variety of content types.
- Optimize content for users and search engines.
SEO is not about tricking Google. It’s about creating a website for users that makes it easy for search engines to understand and rank your content."
Services we provide
On-Page Optimization
- Title tags and meta descriptions
- Headings and content organization
- Image optimization
- Internal linking
Technical SEO
- Website speed and performance
- Redirects and broken links
- Meta tags and structured data
- HTTPS and security
- Internationalization and localization
Tracking and Reporting
- Keyword rankings
- Organic traffic
- User Behavior
- Conversion rates
SEO is not a one-time effort but a continuous process. It is important to regularly update and optimize your website to ensure it performs well in search results. This may involve ongoing keyword research, updating content, and building additional links.
Schedule time with one of our SEO consultants:
Frequently Asked Questions
SEO, or search engine optimization, is optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). This is important because higher rankings in search results can lead to increased website traffic, higher sales, and a stronger online presence.
Many factors can affect a website's ranking in search results, including the use of relevant keywords, the quality and structure of the content, and the number and quality of backlinks from other websites. To optimize your website for SEO, you may want to conduct keyword research, optimize your on-page elements (such as title tags and headings), build high-quality backlinks, and ensure that your website is mobile-friendly and has a fast loading speed.
Especially with young websites or sites expanding their content rapidly, you add large numbers of new keywords quickly, and because of that, your site’s URLs are showing in thousands/millions of new search results.
Initially, those new keywords rank low and "drag down" the average position and CTR.
As you continue to create exceptional content, the percentage of new keywords reduces and older keywords begin to rank and, as such, your average position and ctr will continue to improve.
Keyword cannibalization refers to a scenario where multiple pages on a website are optimized for the same or similar keywords, causing them to compete against each other. This competition can
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hurt the organic performance of the website because search engines get confused about which page to rank for the targeted keyword.
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result in all pages ranking poorly, and the website's overall reputation can be negatively impacted if left unchecked.
Check the latest on Search Engine Optimization
- December 11, 2024
- Nicole
- December 3, 2024
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