Better Results With
Smart Marketing
Rapid Marketing implementation with a strategic focus
We aim to have the first marketing campaign launched in month one, aligned with an evolving Marketing Strategy and rapidly improving over time.
You cannot win if you keep thinking about how you COULD execute.
We have a strategic plan. It's called doing things.Herbert David Kelleher
With the Smart Marketing concept, you will get feedback and improve faster than traditional approaches take to finalize a strategy.
Quick Launch Target: Week 4
Timeline: 6-12 weeks
Baselining
Starting from a foundation of knowledge
Map As-Is Status
- Map current Visit-to-Revenue flow
- Understand KPIs, goals, reporting
- Map capabilities and capacities
- Review recurring revenue streams
Define messages and channels
- Industries/companies/geographies (ICP)
- Buyer Personas - functions, roles, needs
What do you have to sell?
- Value proposition of your solution
- Competitive advantages (SWOT)
Building the Foundation
Definition of Pillar Themes
- Definition of initial Topics and Subtopics
- Initial SEO Strategy
- Initial Content Management Plan
Typical Growth Elements
Defining Execution Elements
Depending on the requirements of the Strategic Plan
Inbound Marketing
- Topic cluster implementation
- Conversion implementation
- Lead scoring and email nurturing
- A/B Testing plan
- Conversion rate optimization
- Inbound growth roadmap
- KPIs and reporting
- Goal framework and budgets
Social Media Marketing
- Content creation/curation plan
- Advertising plans and budgets
- Community management approach
- Influencer approaches
- KPIs and reporting
- Goal framework and budgets
SEO Positioning
- On-page optimization plan
- Technical SEO plan
- Local SEO plan
- Competitor identification
Paid Advertising
- Keyword research and targeting
- Ad creation/optimization plan
- Campaign definition
- KPIs and reporting
- Goal framework and budgets
Infrastructure Design
- Platform requirements (CRM/CMS)
- Automation requirements
- Integration requirement
- Implementation timeline
Potential Add-ons: Employer Branding and Recruitment Marketing, Outbound Marketing
Schedule time with one of our consultants:
Frequently Asked Questions
A marketing strategy is a plan of action that businesses use to achieve their marketing goals and objectives. It includes identifying the target audience, analyzing the competition, setting goals and objectives, and developing tactics and activities to reach the target audience and achieve the goals.
Some common types of marketing strategies include inbound marketing, outbound marketing, content marketing, influencer marketing, e-commerce marketing, and event marketing.
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