Smart Marketing

Rapid Marketing implementation with a strategic focus


We aim to have the first marketing campaign launched in month one, aligned with an evolving Marketing Strategy and rapidly improving over time.

You cannot win if you keep thinking about how you COULD execute.

We have a strategic plan. It's called doing things.

Herbert David Kelleher


With the Smart Marketing concept, you will get feedback and improve faster than traditional approaches take to finalize a strategy. 


Quick Launch Target:   Week 4
Timeline:                          6-12 weeks



Starting from a foundation of knowledge

Map As-Is Status

Map As-Is Status

Where are we today?
- Map current Visit-to-Revenue flow
- Understand KPIs, goals, reporting
- Map capabilities and capacities
- Review recurring revenue streams
Define messages and channels

Define messages and channels

Whom are you looking to engage?
- Industries/companies/geographies (ICP)
- Buyer Personas - functions, roles, needs

What do you have to sell?
- Value proposition of your solution
- Competitive advantages (SWOT)

Building the Foundation


Definition of Pillar Themes

- Core Themes for ICP/Buyer Personas
- Definition of initial Topics and Subtopics
- Initial SEO Strategy
- Initial Content Management Plan

Typical Growth Elements


Defining Execution Elements

Depending on the requirements of the Strategic Plan

Inbound Marketing

Inbound Marketing

- Regular content production
- Topic cluster implementation
- Conversion implementation
- Lead scoring and email nurturing
- A/B Testing plan
- Conversion rate optimization
- Inbound growth roadmap
- KPIs and reporting
- Goal framework and budgets
Social Media Marketing

Social Media Marketing

- Channel definition and platform readiness
- Content creation/curation plan
- Advertising plans and budgets
- Community management approach
- Influencer approaches
- KPIs and reporting
- Goal framework and budgets
SEO Positioning

SEO Positioning

- Initial Keyword research/validation
- On-page optimization plan
- Technical SEO plan
- Local SEO plan
- Competitor identification

Paid Advertising

- Channel definition
- Keyword research and targeting
- Ad creation/optimization plan
- Campaign definition
- KPIs and reporting
- Goal framework and budgets

Infrastructure Design

- Webdesign
- Platform requirements (CRM/CMS)
- Automation requirements
- Integration requirement
- Implementation timeline

Potential Add-ons:      Employer Branding and Recruitment Marketing, Outbound Marketing

Schedule time with one of our consultants:

Frequently Asked Questions

What is a marketing strategy?

 A marketing strategy is a plan of action that businesses use to achieve their marketing goals and objectives. It includes identifying the target audience, analyzing the competition, setting goals and objectives, and developing tactics and activities to reach the target audience and achieve the goals.

What are some common types of marketing strategies?

Some common types of marketing strategies include inbound marketing, outbound marketing, content marketing, influencer marketing, e-commerce marketing, and event marketing.

Why is it important to have a marketing strategy?
Having a marketing strategy is important because it helps businesses to focus their efforts, allocate resources effectively, and measure the success of their marketing efforts. With a strategy, businesses may save time on effective tactics and take advantage of opportunities to reach their target audience.
How often should a marketing strategy be reviewed and updated?
 A marketing strategy should be reviewed and updated regularly, at least quarterly or annually, to ensure that it stays aligned with the business goals and objectives and the market conditions.
Can a business have more than one marketing strategy at a time?
Yes, a business can have more than one marketing strategy at a time. Many businesses use a combination of different marketing strategies to reach their target audience and achieve their goals. However, it's important to ensure that the strategies are aligned and complement each other, and not conflicting.

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