HubSpot is a software platform that provides a wide range of tools and features to help businesses with marketing, sales, and customer service. Some of the key capabilities of HubSpot include:
- Marketing automation: HubSpot provides various marketing tools to help businesses attract and convert leads, including email marketing, social media marketing, SEO, and more.
- Sales enablement: HubSpot includes tools to help sales teams manage and prioritize leads, schedule appointments, and close deals more efficiently.
- Customer service: HubSpot offers a range of features to help businesses provide excellent customer service, including a customer service platform, live chat, and a knowledge base.
- CRM: HubSpot's customer relationship management (CRM) system helps businesses manage and organize customer interactions and data throughout the customer journey.
- Content Management System (CMS): HubSpot CMS combines website creation with the power of a CRM platform to customize the entire buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting. Marketers buy CMS Hub to empower their teams to build personalized digital experiences that drive business results.
- Sales/Marketing Operations: The HubSpot Ops Hub is a suite of tools that supercharges HubSpot’s CRM platform with tools that make data management easier, more efficient, and more accessible for everyone at your company: improved integrations, robust data quality tools, flexible business process automation, and powerful data prep tools.
HubSpot integrates with a wide range of other tools and platforms, making it easy to connect all of your systems and workflows. For example, you can integrate HubSpot with your website, social media accounts, email marketing platforms, and more.
Users can access HubSpot through a web-based dashboard, where they can create and manage campaigns, view analytics and reports, and collaborate with team members. HubSpot also offers mobile apps for iOS and Android, allowing users to access the platform and manage their work on the go.
HubSpot Hubs come in various subscription levels, currently: HubSpot free, Starter, Pro, and Enterprise.