In 2014, we started working with our first two customers before we even had a company. With customer success coming quickly and everyone having fun doing the things we were doing, we knew we were onto something fascinating: helping businesses achieve their aspirations.
Aspiration Marketing was born with the idea of encouraging these aspirations. Aspirations to win, aspirations to grow bigger, aspirations to grow better—aspirations to turn scrappy startups into household names. We love working with startups because we're a startup ourselves, creating new opportunities for our clients with a small but nimble team.
As Ben Horowitz said in The Hard Thing About Hard Things: