Many paid advertisement campaigns, PPC on Google and Facebook, etc. are poorly set up and cost a ton of money—but without generating the revenue you need. Why? Failed Google or Facebook pixel implementation, poorly understood and measured cost of customer acquisition, absence of negative keywords, lack of remarketing implementation, lack of shopping cart abandonment processes, the list goes on...
Most campaigns have significant untapped opportunities to (1) reduce advertisement spend and (2) maximize return on investment (ROI). Can you afford to keep overpaying and underachieving?
